Campus Federal is proud to announce that its 7-month Certificate digital ad campaign has been honored with a Gold Award at the prestigious 2024 MAC Awards. The Marketing Association of Credit Unions (MAC) recognizes the most impactful and creative credit union marketing projects and campaigns nationwide.
The 7-Month Certificate campaign delivered impactful results, exceeding expectations in member engagement and deposit growth. With a focus on financial empowerment and super rewards, we saw exceptional conversion rates, a testament to our innovative marketing and unwavering commitment to member success.
The campaign, which offered members the opportunity to earn competitive interest rates on their 7-month certificates, was selected by a panel of industry experts for its innovative use of targeted digital marketing and personalized member outreach. The campaign’s success was driven by its clear messaging, compelling offers, and strong emphasis on the benefits of saving for the future.
“We are thrilled to receive this prestigious award,” said Bonny Botts, Sr. Vice President, Marketing & Business Development. “It validates our commitment to providing innovative and effective marketing solutions to help our members. This recognition is a testament to the hard work and dedication of our team,” continued Botts.
The MAC Awards celebrate the power of marketing in credit union success. By recognizing outstanding campaigns like ours, MAC helps to elevate the industry and inspire others to strive for excellence.
Pictured L to R: Unrecka Ramsey, Melanie Johnston and Lisa O'Deay, Campus Federal Marketing Team Members